All business owners know that in order to keep up with competition, improving their offerings and increasing the number of clients is mandatory. There are a lot of ways to do that. But, what is the most successful way to get your message across to potential clients who are driving or walking past your store? The answer is outdoor open signs. As you can notice, outdoor open signs have been commonly used at retail locations for quite some time and they have an important role, especially today when the competition is harder than ever. In addition, they provide you two types of benefits.
To Show Potential Customers that You Are Open
An outdoor open sign is a very simple solution to show customers that your store is open. As such, these signs are more than simply important. New signs can be seen from a huge distance, thanks to new and improved LED lamps. Usually, the distance is measured in a few blocks. Try to calculate how many people your sign will reach who are walking or driving past your store each day. Each one is a potential customer, and every time they pass your location there is a change that they will notice your business. Without a sign, your number of customers and related profit is going to be seriously reduced.
Animated Flashing Outdoor Open Signs
A great improvement over common, simple outdoor open signs are flashing signs. They attract customer’s attention even more. The explanation is a bit more psychological. Humans have a complicated eyesight which has a special attention on the peripheries. This came from early ages when we had to run away from the enemies. Nowadays, you can use this to attract people’s attention. Every single person will notice your sign, simply due to the fact it is in our nature! Pair these two features for your outdoor open sign and you will actually get the ultimate advertising method.
Another important consideration is the fact this is a permanent solution. Once installed, LED outdoor open signs can last forever. They are made from aluminum or PVC and they are resistant to corrosion and the elements. LED can last up to 100.000 hours, so you can understand how long they will last. Even when the LED lamps run out they can be easily replaced without having to recreate the whole sign.
Make Your Business More Professional
Besides just attracting the attention of the potential customers, open signs (outdoors or indoors) have another role. They make your store or a business more professional. Your facility will look better in any way and you can notice that. When you don’t use a sign, people will believe that your business is either poor or it will go out of business soon! This fact has actually been confirmed by the survey conducted in the United States.
Statistically, you can boost sales and get more than 20% of customers with one, simple sign. Of course, it should be LED and it should have a flashing effect. With these two features, it will be more than just successful in attracting a variety of people. Try to remember that the size has an important role. In this case, bigger is better. Don’t try to save money on the dimensions, simply because this is an investment, not a waste of money. The last, but not least is the location and position of the sign. Where will you install it? Make sure it is at or above the entrance, and visible from the highest traffic path adjacent your store.