As you already know, there are a lot of different signs on the market. Each type is designed to be used by just one service provider. But, channel lettering signs are the most desirable ones. They are used by large companies, small business owners and even by those companies who are still in development. The real question is why they are so popular?
The main reason, why channel lettering signs are so popular and so needed is their main purpose. They are designed to send a short and direct message to a huge number of people. There is no mystery here, so each person will get a true idea what that sign represents. All other types of signs are not as direct as this kind. They may have two or three meanings. Another important fact, when it comes to advertising is that these signs are a permanent solution. They don’t require maintenance and they don’t have to be repaired. Why? They are made from metal, usually aluminum, so they are rust-free and they are coated with several protective layers. If we add large dimensions, which are common, we get the absolute advertisement!
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Most other signs are designed to send just one message to the people, like the name of that business or a house. Channel lettering signs have a huge advantage in this matter. They are commonly paired with a phone number or an email address, of the business provider. As such, they significantly increase the number of potential clients or customers. Other signs are simply less productive in this case.
The time when we had to use wooden or plastic signs of this kind is long gone. Nowadays, we have LED. In any single case, LED channel lettering signs are better than any other alternative. The main reason is in the number of people who will see the sign. Flashing or glowing signs can attract up to 60% more people than standard ones. The best part, they are seen during the night as well. Don’t think that they are expensive and require a lot of maintenance. They are very durable and they don’t require spare parts. The bottom line is simple; they are the best way to promote your business at all times.
If you are one of those who believes that these signs are extremely expensive, you are wrong. In a matter of fact, they are very affordable, simply because they are made with the help of machines, so the production process takes just a few hours, rather than a few days. Then we have low material costs, and we can add cheap designing costs. The bottom line is that you will get a permanent advertisement for as low amount of money as possible.
The lettering signs are a safe, affordable and successful marketing strategy. This is the simplest answer to the question from the beginning. These are the main reasons why they are so popular.